Pete Reed MBE, Great Britain rower

The challenge

To provide communications consultancy and media relations support for newly crowned Olympic gold medal winning rower Pete Reed.

Our strategy

We worked closely with Pete to tease out the story he wanted to tell, and developed a communications strategy based around issues and charities he felt strongly about, such as The Roy Castle Lung Cancer Foundation and The Prince’s Trust.

The outcome

Pete’s profile was improved through high quality on-message coverage in targeted media, including Sport Magazine, The London Paper, BBC Radio Five Live, BBC Radio London and The League magazine.

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